Logo & Brand Identity for CO2CYCLE
Raise your hand if you, like most of us, find words like “carbon balance” and “carbon offset credits” confusing. Paul Kradin to the rescue. He created CO2CYCLE to simplify all of that. He endlessly works to make sure the earth gets treated better, and CO2CYCLE helps others do the same. CO2CYCLE works with brands including Apple Music, Paul Mitchell, and Banana Republic in creating green video and photo shoots, making an impact by implementing climate-friendly solutions. I was lucky enough to be brought on for the branding of such an cool company. It was an honor to play a role in supporting Paul’s vision and hard work, with Logo and Brand Identity for CO2CYCLE.
The Goal
Designing a logo and brand identity system that helps establish CO2CYCLE, while creating an overall vibe of helpfulness, education, ease and making others feel awesome about being part of the solution.
Scope
– Logo System
– Brochures & Carbon Impact Reports
– Illustration
– Bin Wraps
– Signage
– Business Cards / Stationary
– Crew Tees & Hats
– Sustainable Bottle Design
– Package Labels
– Social Posts
– Misc Client Collateral
Brochure & Impact Reports
What the team does, and how it all pays off.
At Work On-Set
The CO2CYCLE team brings the goods with a solar charging station, bottle-less water, proper waste disposal, sustainable catering products, and more to create carbon-neutral workplaces. On-set signs were created with illustration, as opposed to simple text, to better guide crew members.
Complimentary Compost
Paul gives back by packaging up compost made from past-event tossed organics, and gives it away at the next – very cool. To accommodate flexibility, sticker labels were created for use on whatever recyclable containers happen to be available. Good for your garden, good for the planet!
Waste Sorting Bin Wraps
To make on-set waste sorting easy I created wrap designs to outfit bins with bright visuals to illustrate proper sorting. They also help to educate people who may not otherwise pay attention to what they toss in their daily lives.
PRODUCE / GLASS, PLASTIC & ALUMINUM RECYCLING / WASTE /
PAPER, CARDBOARD CATERING ITEMS RECYCLING / ELECTRONIC WASTE
