The Academy of Country Music Awards honor and showcase the biggest names and emerging talent in Country Music.

The Academy of Country Music not only produces the annual, live ACM Awards show, they also organize and produce all of the events that make up Party for a Cause, a collection of charitable events that take place that same weekend, surrounding and leading up to the ACM Awards.

After our first time working with each other in 2014, ACM has come back to me annually to create collateral for both the Awards and the Party for a Cause productions. The challenge is to use either the mood board ACM has come up with as a guide for any given year, a variation on those boards, or to create original design to build environmental signage, posters, brochures, maps, and more. The ACM Awards has a visual identity for any given year, while Party for a Cause has another, as you will see moving through the below imagery. Working with the awesome people at ACM makes the challenge of juggling of a lot of moving parts and meeting quick deadlines a pleasure!

Needs vary from year to year. I have plucked a few samples, from a few years so I can save you from sifting through hundreds of images. 🙂 As you scroll, you’ll see that I’ve noted which are ACM mood board-based and which are original creative.

– Environmental Signage
– Banners
– Brochures
– Maps
– Step & Repeat Press Walls
– Posters
– Illustrations
– Credentials
– Video Screens

Using a pattern from the mood board I built out these stage banners, each one at 194″ x 113″.

Dozens of signs were created using this template I designed using direction from the ACM mood board, as 22x28s, A-Frames, Artist Awards Press Cards and Office signage for the Awards show production.

Template design for signage & lettering I drew up for the ACM Beach Bash event, usually held at Mandalay Bay, Las Vegas, before being cancelled due to the pandemic. And a few of the Step and Repeat Press Walls created for various events taking place over the weekend.

I was asked to create a look and feel for these Party for a Cause collateral items. Starting with the poster, I wanted to give it a slightly worn, dark background, allowing the Party for a Cause colorway to pop. Born out of this process was the creation of the western-style artwork that surrounds the Party for a Cause logo, which ended up being used by ACM on many of the pieces they create in-house.

The ACM Party for a Cause Festival featured RFID Wristbands for festival entry and exit, which could be activated online before arrival to the festival. This was called ACM Cashless, and allowed attendees to link their credit card to their wristband, and then use it to purchase beverages, food and select merchandise at the event. I created the logo and collateral for use on signage, instructional flyers, social media and digital use, as well as the designing the wristbands.

I drew up this version of the iconic Las Vegas sign for use on digital ads, maps and social media.

Acm Expo was a 3-day event held at the Las Vegas Hilton in Las Vegas, showcasing apparel, jewelry, fine cowboy and western furniture, art and much more. I was asked to design the logo in the vein of the PFAC logo, while being distinctive and stand alone.

This original signage template look & feel was used on the 40+ signs, banners, stage scrims and more throughout Globe Life Park, 2015’s home for the Party for a Cause concerts and events leading up to ACM’s huge production held at AT&T Stadium and the 5oth anniversary of the ACM Awards.

ACM wanted a simple and clean signage design, using their 50th Anniversary logo, for use throughout AT&T Stadium, helping to guide a LOT of concertgoers, talent and crew. These represent many signs, banners and outdoor signage.

To say I drew up a lot of maps for this giant event would be an understatement. Good thing I find it soothing! I love starting with nothing more than a google satellite image and ending up with a clear, organized and functional result. These represent a few of the maps that were used by crew, talent, industry, media and more. I created and illustrated from top to bottom.