Logo and Brand Identity for BAUIE+RAD
BAUIE+RAD’s team of producers and creators serve up exceptional still photography and video production solutions, from inception to completion in a one-stop shop.
The goal for this logo and brand identity was to marry two business run under the same umbrella, now as BAUIE+RAD. Previously, Bauie Productions handled still photography and RAD Media, the video production end of things, all under one roof. Bringing them together served to simplify things. And so, a new logo was needed. They wanted the name to read as one word, but it was also important for them to visually depict that the two businesses were coming together as one, with the inclusion of the “+.” Sleek yet substantial, contemporary and classic, the logo fits right into BAUIE+RAD’s cool, approachable, high end vibe.
– Logo & Visual Identity
The Logo + Submarks
Color & Typography
In keeping with the overall clean lines for this identity, Roboto Condensed Bold for headlines & specialty text, and Work Sans for body & secondary copy makes a great typography set up.
The color palette consists of Pantone 287c as primary and
Pantone 313c for accents.