![bauie+rad clients Conan O'Brien, Mariah Carey, Snoop Dogg, Variety Magazine, Kerri Washington, Nashville and ESPN](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-header-layout.jpg?fit=2500%2C1500&ssl=1)
Logo and Brand Identity for BAUIE+RAD
BAUIE+RAD’s team of producers and creators serve up exceptional still photography and video production solutions, from inception to completion in a one-stop shop.
The Goal
The goal for this logo and brand identity was to marry two business run under the same umbrella, now as BAUIE+RAD. Previously, Bauie Productions handled still photography and RAD Media, the video production end of things, all under one roof. Bringing them together served to simplify things. And so, a new logo was needed. They wanted the name to read as one word, but it was also important for them to visually depict that the two businesses were coming together as one, with the inclusion of the “+.” Sleek yet substantial, contemporary and classic, the logo fits right into BAUIE+RAD’s cool, approachable, high end vibe.
Scope
– Logo & Visual Identity
The Logo + Submarks
![white and teal logo on blue background for bauie+rad](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-logos-on-blue.png?fit=2000%2C505&ssl=1)
![Modern logo and icons in blue and teal on white background for bauie+rad](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-logos-on-white.png?fit=2000%2C505&ssl=1)
![Keanu Reeves on motorcycle bauie+rad](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-keanu-reeves-reach-out-web.jpg?fit=2000%2C1510&ssl=1)
![illustration of phone in pocket instagram BAUIE+RAD](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-phone-pocket.jpg?fit=953%2C748&ssl=1)
![instagram grid with conan o'brien mariah carey snoop dogg espn bauie+rad](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-grid-images.jpg?fit=1250%2C1250&ssl=1)
Color & Typography
In keeping with the overall clean lines for this identity, Roboto Condensed Bold for headlines & specialty text, and Work Sans for body & secondary copy makes a great typography set up.
The color palette consists of Pantone 287c as primary and
Pantone 313c for accents.
![teal and blue color palette and typography roboto and work sans](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-color-and-type.png?fit=2000%2C932&ssl=1)
![office wall sign with modern logo](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-wood-wall-sign.jpg?fit=2500%2C1667&ssl=1)
![Field Notes notebook on grass](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-notebook-field-notes.jpg?fit=1250%2C801&ssl=1)
![business cards in hand](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-business-card.jpg?fit=1250%2C801&ssl=1)
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-water-bottle.jpg?fit=1250%2C801&ssl=1)
![white t-shirt and denim jacket with modern logo](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/12/bauierad-white-t-shirt-denim.jpg?fit=1250%2C801&ssl=1)