![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC-Header-Image-2500pxW-SITE.png?fit=2500%2C847&ssl=1)
Logo and Brand Identity for count the chickens
Count the chickens was founded by partners from the entertainment licensing and marketing industries, and they focus on licensing and intellectual property management. Loren Roberts and Lesley Roberts run the show and were up for a having a good time with their logo and brand identity for count the chickens. I was happy to oblige.
Scope
– Logo and Brand Identity
– Collateral Promotional Pieces
– Stationery System
The Logo
Not just any chicken would do for this logo and identity – had to be a frizzle chicken. The main challenge came in giving Frizzle a clean, modern, distinctive look and memorable identity. Heeeere’s Frizzle shakin’ a tail feather, feathers usable as their own identity item.
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC-Logo-Layout-SITE.png?fit=1694%2C1000&ssl=1)
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC-Brochure-Folder-Mockup-SITE-1.jpg?fit=2200%2C1404&ssl=1)
![square brochure brand guide type and color](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/ctc-color-type.jpg?fit=2500%2C1667&ssl=1)
![count the chickens promotional brouchure](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC_BrochurePopUp_7x5_152-SITE.png?fit=2200%2C786&ssl=1)
![printed brochure open and closed](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/count-the-chickens-brochures-printed.jpg?fit=2300%2C914&ssl=1)
![Modern business card layout mockup with chicken logo](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/count-the-chickens-business-cards-lesley-roberts.jpg?fit=2500%2C1667&ssl=1)
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC-Chicken-and-Fence-Behance.jpg?fit=1664%2C1287&ssl=1)
![modern business card design with chicken logo](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/count-the-chickens-business-cards-loren-roberts.jpg?fit=2500%2C1667&ssl=1)
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/CTC-Stationery-SITE.png?fit=2300%2C1533&ssl=1)
![phone screen white with chicken logo on yellow background](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/count-the-chickens-phone-screens.jpg?fit=2500%2C1667&ssl=1)