Pride Stride Logo
Spearheaded by LA Pride, LGBTQ+ Pride organizations from across America came together to create the first-ever national “Pride Stride” Virtual Run. Each of the participating Pride organizations helped promote Pride Stride in their own respective regions, kicking off an uplifting, fun and masked 5k/10k event for LGBTQ+ communities and their supporters
The Goal
The challenge for this logo was to create something evergreen and could easily be used by 30+ cities across the country. This was the first year of what is to be an annual Pride Stride event and I was asked to create a primary logo that could stand alone, as well as be able to seamlessly include a date and location. I was also asked to include the rainbow colors and I wanted to find a way to do that in a non-traditional way in order to make this logo distinctive. It was a pleasure making this clean, versatile and fun logo!
Scope
– Logo
– Collateral Design
![](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/Pride-Stride-Purple-Logo-SITE.png?fit=2500%2C994&ssl=1)
![pride stride white logo with rainbow on purple](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/Pride-Stride-White-Logo-SITE.jpg?fit=2500%2C849&ssl=1)
![runners on white and yellow striped road](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/pride-stride-runners-small.jpg?fit=2300%2C995&ssl=1)
![pride stride logo and street banner](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/pride-stride-logos-banner.jpg?fit=2300%2C920&ssl=1)
![white t-shirt with rainbow pride logo](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/pride-stride-t-shirts.jpg?fit=2300%2C1131&ssl=1)
![white brick wall with logo banner pride stride rainbow](https://i0.wp.com/loriashcraft.com/wp-content/uploads/2021/03/pride-stride-logos-on-wall-small.jpg?fit=2500%2C1309&ssl=1)